Meet the Founders

Founders Ian & Janine Maxwell

Ian & Janine Maxwell

Co-founders of Heart for Africa

Ian and Janine Maxwell built their lives and careers in Canada, running a successful marketing agency and raising their family. But along the way, their hearts were drawn toward something bigger. Encounters with poverty, hunger, and children in need shifted their focus and gave them a vision: to use their experience and resources to bring hope where it was desperately needed.

That vision became Heart for Africa, a place where faith and compassion meet practical action. Today, Ian and Janine continue to lead with the same conviction that first moved them: that love, when put to work, can change countless lives.

Hope lives here

Authored by Janine Maxwell

“With our current initiatives based in Eswatini, I wanted to capture what it truly feels like to walk this journey. That’s why I wrote Hope Lives Here. It’s not a manual or a report—it’s our story. The story of heartbreak and hope, of mistakes and miracles, of what it means to say yes when God asks you to step out in faith.

The book takes you behind the scenes of Project Canaan: a place where abandoned babies are welcomed into our family, where food is grown to fight hunger, and where education is opening doors for a new generation. It also weaves together the threads of my first two books, It’s Not Okay With Me and Is It Okay With You?, because this story didn’t begin in Eswatini, it’s been unfolding for years.

Hope Lives Here is our testimony that joy and sorrow often walk hand in hand, but when love leads, hope always has the final word.”

– Janine Maxwell

Meet the team

Senior Leadership

Our team

Board of Directors